Misleading advertising remains a top Competition Bureau (Bureau) enforcement priority. One of the more specific focuses for the Bureau is (and has been over the past several years) fake online endorsements, which is often referred to as “astroturfing”.
In this regard, the Bureau announced earlier today that fake online reviews would be the focus of its upcoming annual “2 Good 2 B True” day and Twitter chat on March 9th (@CompBureau).
For some of my recent posts on online endorsements and testimonials, see Competition Bureau’s Annual Internet Advertising Enforcement Sweep Focuses on False or Misleading Endorsements, Canada Increases Scrutiny of Online Paid Endorsements, New International Online Reviews and Endorsements Guidelines Give Practical Guidance to Marketers and U.S. FTC Updates Its FAQs on Endorsements and Testimonials in Social Media.
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