Tag Archives: advertising law

Dufresne Group Settles Ordinary Selling Price (OSP) and Urgency Cue Marketing Case with Competition Bureau For $3.25 Million

On September 27, 2023, the Canadian Competition Bureau (Bureau) announced that the Dufresne Group Inc. (TDG) (Dufresne Group), based in Manitoba, had agreed to settle an ordinary selling price (OSP) and urgency cue marketing related case for CDN $3.25 million (see: Competition Bureau, News Release, … Read the rest of this entry »

Competition Commissioner Argues Key Canadian Markets Are Highly Concentrated and Again Advocates for Stage II Competition Act Amendments

On May 2, 2023, Canada’s Globe and Mail published an opinion by Canada’s Commissioner of Competition (Commissioner), Matthew Boswell, arguing that key Canadian consumer markets are highly concentrated and urging for another new round of Competition Act reform. In this regard, in general, the Commissioner … Read the rest of this entry »

New Competition Bureau Guidance on Drip Pricing Advertising Claims

On April 17, 2023 the Competition Bureau (Bureau) published a new edition of its Deceptive Marketing Practices Digest (Volume 6) (Marketing Digest). The Bureau’s new Marketing Digest discusses three Canadian advertising/marketing related topics: the use of scarcity cues (i.e., claims that an offering has limited availability), … Read the rest of this entry »

“No Purchase Required” (Equal Dignity) Entry Requirements Under Canadian Contest/Sweepstakes Law

A Canadian promotional contest/sweepstakes law question we commonly receive from our clients is how the “no purchase required” entry option works for Canadian contests/sweepstakes. The starting point to understand the requirement for most, but not all, contests/sweepstakes in Canada to include a no purchase required … Read the rest of this entry »

Canadian Competition Act Amendments (2022): New Drip Pricing Advertising/Marketing Prohibitions

On June 23, 2022, Bill C-19 (the Budget Implementation Act, 2022, No.1) received royal assent, introducing sweeping amendments to Canada’s federal Competition Act. These amendments include significant increases to the civil and criminal penalties under the Competition Act, new wage fixing and no poach conspiracy offences and … Read the rest of this entry »

Competition Bureau Obtains Court Order In NuvoCare Weight Loss Claims Investigation

On January 5, 2022, the Competition Bureau (Bureau) obtained a Federal Court production order to advance its ongoing investigation into weight loss performance claims made by NuvoCare Health Sciences Inc. (NuvoCare) relating to its WeightOFF Max!, Forskolin+ and Forskolin Nx natural health products. This follows … Read the rest of this entry »

Canadian Federal and Ontario Cannabis Advertising Laws and Rules: An Overview

We have been receiving an increasing number of inquiries relating to Canadian laws, regulations and regulatory guidelines for cannabis marketing and advertising. As such, we provided an overview of key advertising and marketing related requirements under the federal Cannabis Act and Ontario laws and rules … Read the rest of this entry »