Advertising Standards Canada (ASC) will be hosting Jonathan Salem Baskin as the keynote speaker for its Annual General Meeting on May 3rd.
From the ASC:
“Attend ASC’s Annual General Meeting Keynote to hear Jonathan Salem Baskin, co-author of the newly released Tell the Truth: Honesty is Your Most Powerful Marketing Tool, speak on how truth telling is the core of successful marketing communications. Baskin will discuss how consumers are using social media in their pursuit of truth, causing advertisers to totally rethink their creative strategies.
This event, his only scheduled Canadian appearance, will take place in Toronto on Thursday, May 3, 2012, and should not be missed!”
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