We provide Canadian advertising and marketing law advice to a broad range of public and private clients and trade and professional associations, including local, national and international clients operating in Canada or marketing to Canadians. In some cases, however, companies or individuals are looking for an efficient and cost-effective way of running their own promotional contest (i.e., sweepstakes) in Canada.
As such, in addition to our legal services, we offer lawyer-prepared Canadian contest rules and forms precedent packages that can be purchased to run random draw and skill contests in Canada. We also offer individual rules and forms precedents for Canadian contests/sweepstakes, including short or “mini-rules”, long rules, winner releases and a contest checklist.
Our downloadable Word format contest forms/precedents (PayPal checkout with credit card payment options) are an excellent starting point for many popular types of promotional contests run in Canada.
Each Canadian contest forms/precedents package includes information on how to use and customize them to run a contest in Canada.
For more information about Canadian contest law see: Contests, Contests & CASL, Contest/Sweepstakes FAQs, Contests & Social Media and Contest Tips.
If you would like to discuss the Canadian contest forms/precedent package best suited for your promotional contest or legal advice for a contest or other promotion in Canada, contact us: steve@szentesilaw.com
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CONTEST INDEMNIFICATION/INFLUENCER AGREEMENT
This Canadian Promotional Contest Indemnification/Influencer Agreement is a precedent that can be used by Canadian contest sponsors to set out the terms between the sponsor or brand and an influencer or other third-party marketing partner. It includes terms relating to the obligations of each party in the promotion, key elements of the contest, rights for the sponsor to approve influencer/marketer materials before publication, intellectual property rights, compliance with key laws (e.g., Canadian contest, advertising and CASL (anti-spam law) laws) and indemnification provisions to protect the sponsor.
This is a contest indemnification/influencer agreement drafted in favour of contest sponsors intended to set out the terms where a sponsor may only want to contribute certain elements for a contest (e.g., name, marks and prizing) with an influencer or other third-party marketer providing most of the marketing and advertising services. For an overview of influencer and co-sponsor agreements, see: here.
FACEBOOK AND INSTAGRAM LANGUAGE FOR CANADIAN CONTEST RULES
Many social media platforms have specific terms of use that must be complied with for contests and other types of promotions on or involving their platforms. These include Facebook’s Terms and Policies (Promotions on Pages, Groups and Events) and Instagram’s Promotion Guidelines.
This Canadian contest law precedent contains precedent language to be included in contest rules and winner release forms to comply with Facebook’s Terms and Policies and Instagram’s Promotion Guidelines. Four pages. Word format template with fillable fields and instructions where to insert the precedent language in the contest rules and winner release forms.
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OTHER CANADIAN CONTEST LAW PRECEDENTS
For more of our Canadian contest law precedents available for sale and download, see: here.
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TERMS AND CONDITIONS
The above contest rules and forms (legal precedents) provide legal information for operating contests in Canada. They do not create a solicitor-client relationship and are not legal advice. They are sold with permission to operate a contest in Canada by the sponsor of the contest (the individual, company or other entity promoting its own product(s) or service(s)) and using the forms for a contest or where a law firm or advertising agency uses the forms to assist a client operate a contest. Any further copying or resale of the above contest rules or forms is prohibited, including the stand-alone sale of the forms without any contest being promoted by a sponsor or where any of the language or content of any of the forms is added to an app, program, computer program, online or social media platform or program or any other electronic or automated contesting or promotional product.
© 2012-2024 Steve Szentesi Law Professional Corporation. All Rights Reserved.
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SERVICES AND CONTACT
We are a Toronto competition and advertising law firm that helps clients in Toronto, Canada and the United States practically navigate Canada’s advertising and marketing laws and offers Canadian advertising/marketing law services in relation to print, online, new media, social media and e-mail marketing.
Our Canadian advertising/marketing law services include advice in relation to: anti-spam legislation (CASL); Competition Bureau complaints; the general misleading advertising provisions of the federal Competition Act; Internet, new media and social media advertising and marketing; promotional contests (sweepstakes); and sales and promotions. We also provide advice relating to specific types of advertising issues, including performance claims, testimonials, disclaimers, drip pricing, astroturfing and native advertising.
For more information about our services, see: services
To contact us about a potential legal matter, see: contact
For more information about our firm, visit our website: Competitionlawyer.ca
