Category Archives: Electronic Marketing

August 15, 2012

Advertising Law: New Publications: Word of Mouth Marketing Association: Social Media Marketing Disclosure Guide

The U.S. Word of Mouth Marketing Association (“WOMMA”) published earlier today a new edition of its Social Media Marketing Disclosure Guide (see: The WOMMA Guide to Disclosure in Social Media Marketing). From WOMMA: “As part of WOMMA’s continuing effort to advance and advocate ethical word of mouth, WOMMA … Read the rest of this entry »

August 8, 2012

Rogers Performance Claims Advertising Case Begins in Ontario – A Few Thoughts on the Case and Some Recent Advertising Law Trends

On August 7, 2012, hearings in the landmark Canadian misleading advertising case Commissioner of Competition v. Rogers Communications Inc. began. The case, the first constitutional test of increased “administrative monetary penalties” or “AMPs” under the Competition Act (the “Act”) for misleading advertising, promises to be a bit of … Read the rest of this entry »

July 14, 2012

Bureau Seeks Criminal Penalties in Alleged Misleading Advertising and Breach of Consent Agreement Case

Conventional wisdom is that the Competition Bureau will pursue most misleading advertising cases civilly, under section 74.01 of the Competition Act, not criminally (the Act also contains a criminal misleading advertising provision, section 52, as well as a number of other criminal deceptive marketing offences). … Read the rest of this entry »

July 5, 2012

A Few Competition & Regulatory Developments

A few interesting competition and regulatory developments caught my eye today including: The Conference Board of Canada published a new report on Chinese foreign direct investment in Canada: Fear the Dragon?  Chinese Foreign Direct Investment in Canada. The Fraser Institute published a comparative note on … Read the rest of this entry »

June 12, 2012

A Few Interesting Competition, Advertising & Regulatory Law Developments

A few interesting competition, advertising and regulatory law developments caught my eye today including: The Competition Bureau published its May Report of Concluded Merger Reviews including Glencore/Viterra (3 advance ruling certificates and 16 no action letters): Monthly Report of Concluded Merger Reviews – May. The … Read the rest of this entry »

June 9, 2012

Operating Promotional Contests in Canada – A Few Key Legal and Marketing Points – I

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

June 8, 2012

A Few Interesting Competition, Advertising, Privacy and Regulatory Law Developments

A few interesting regulatory law developments caught my eye today including: Stanford University Press has published a new book entitled The Global Limits of Competition Law, edited by Daniel Sokol and Ioannis Lianos: Stanford University Press – The Global Limits of Competition Law. The American … Read the rest of this entry »

June 5, 2012

A Few Interesting Telecom, Competition, Privacy and Regulatory Law Developments

A few interesting telecom, competition, privacy and regulatory law developments caught my eye today including: The Acting Chairman of the CRTC delivered remarks to the Canadian Telecom Summit in Toronto on competition in the telecom sector, proposed small telecom ownership rule changes, caps in the … Read the rest of this entry »