Category Archives: Greenwashing

January 7, 2022

Keurig To Pay $3.8 Million Settlement In Misleading Advertising K-Cup Recyclability Case

On January 6, 2022, the Competition Bureau (Bureau) announced that it had negotiated a consent agreement with Keurig Canada Inc. (Keurig) regarding concerns over allegedly false or misleading recyclability claims on its website, social media platforms, texts and logos for its single-use coffee pods (K-Cup … Read the rest of this entry »

December 25, 2019

Overview of Misleading Advertising Laws in Canada

The federal Competition Act  is one of the main statutes, among others, regulating advertising law in Canada.  The Competition Act contains criminal and civil sections that prohibit false or misleading representations and deceptive marketing practices.  These are frequently referred to as the Competition Act’s misleading advertising provisions.  The … Read the rest of this entry »

January 23, 2017

Competition Bureau Cautions Businesses to Back Up Environmental Claims, Issues New Guidelines

Earlier today, the Competition Bureau (Bureau) issued a Business Alert warning businesses to ensure that their eco-related claims, such as using the terms “organic”, “green” and “eco-friendly”, comply with the federal Competition Act, particularly the false or misleading advertising and performance claim provisions. See: It’s … Read the rest of this entry »

February 8, 2012

The Greenwashing Domino Effect

Moses & Singer LLP (New York) recently published what I thought was a rather fine comparative law article on greenwashing, entitled The Greenwashing Domino Effect, which includes a discussion of pro-active regulatory steps being taken in Canada. The Greenwashing Domino Effect – By Devika Kewalramani & … Read the rest of this entry »