Category Archives: Internet Advertising

February 19, 2012

Canada’s New Anti-spam Legislation: An Overview – Part 1

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

February 16, 2012

New Courses: 2012 Canadian IAB Marketing Courses

The Interactive Advertising Bureau of Canada (IAB) will be holding a series of marketing courses across Canada in March and April 2012: Interactive Marketing + Online Advertising Course Ottawa-Gatineau (Fre) – March 14, 2012 Montréal (Fre) – March 19, 2012 Vancouver – March 19, 2012 … Read the rest of this entry »

February 10, 2012

Recent Misleading Advertising Penalties and Developments – Is Your Compliance Team Up-to-date?

The Competition Bureau (the “Bureau”) and other Canadian regulatory authorities have markedly increased their enforcement of misleading advertising in the past several years.  The following is a brief summary of some of the penalties imposed (or agreed to pursuant to settlement agreements) in Canadian advertising … Read the rest of this entry »

February 7, 2012

Consumer Protection Update: Top 10 Scams of 2012

By Michelle Chan – Consumer Protection BC – Reprinted with permission Now that all the New Year festivities have died down and we are making our way through the first weeks of 2012, here is an overview of the Top 10 Scams to watch out … Read the rest of this entry »

February 4, 2012

Privacy Law Update: Google Announces New Privacy Policy

By William Wu (Centre for Innovation Law and Policy) Google has announced its new privacy policy, which will take effect on March 1. Google is doing away with the over 60 different existing privacy policies for its various products and replacing them with one single … Read the rest of this entry »

January 31, 2012

New Publications: IAB and Inbox Marketer Publish Two New Reports: E-mail Marketing Trends and Subject Line Report

The Canadian Interactive Advertising Bureau and Inbox Marketer have issued two new reports: Email Marketing Trends in Canada 2011 and Inbox Marketer: Whitepaper – Subject Line Report. For more see: Faces of IAB Canada – Inbox Marketer: “Email Marketing Trends and Subject Line Report” – … Read the rest of this entry »

January 26, 2012

Behavioural Advertising Update: IAB Announces New Self-regulation of Behavioural Advertising

In a story reported earlier today in the Toronto Star, the Star reported an announcement by Interactive Advertising Bureau of Canada (“IAB”) Vice-President Sam Parent that online marketers will soon introduce self-regulation for behavioral advertising (see: Advertisers to Police Themselves When Targeting Online Users). According … Read the rest of this entry »

January 22, 2012

Conferences: Canadian Institute – Advertising and Marketing Law Conference

JANUARY 25-26 2012 – Toronto The Canadian Institute will be holding an Advertising and Marketing Law Conference on Wednesday, January 25-26, 2012 at the Four Seasons Hotel, Toronto, Ontario. From the Canadian Institute: “We have obtained the highest quality speakers to present you with cutting edge analysis … Read the rest of this entry »