Category Archives: Social media marketing

January 6, 2014

Updated Overview of Canada’s New Anti-Spam Legislation (CASL)

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

November 22, 2013

New Canadian Contest Rules & Forms – Facebook “Like” Contests

Contests continue to be a popular and engaging way to promote brands, events, product launches and other things.  Whether random draw contest, consumer generated promotion or other type, promotional contests are great for buzz, traffic and attention. Based on continued demand I’m pleased to offer … Read the rest of this entry »

September 30, 2013

Competition Bureau Announcements: No Appeal on Credit Cards, New Confidentiality Guidelines, Annual Internet Advertising Sweep (Children’s Games & Apps)

The Canadian Bar Association’s annual Fall Competition Law Conference is quickly approaching and, as usual, this is the time of year that Competition Bureau announcements typically accelerate, coinciding with the conference. In this regard, in addition to the Bureau’s announcement last week that it had … Read the rest of this entry »

September 13, 2013

Facebook Loosens Up Promotions Rules for Contests Run on Facebook

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

August 7, 2013

Twitter Contests: Some Thoughts, Tips and Traps

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

July 29, 2013

A Post For a Summer Day – Angler Who Catches World Record Bass Sues Association in “Hook-a-Million” Contest

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

June 10, 2013

A&P Pays $102,000 to Settle Allegations of Violating NY Sweepstakes Laws, A Few Thoughts on Canada

In an interesting recent contest / sweepstakes case, A&P has reportedly agreed to settle charges alleging that it violated New York State sweepstakes laws by failing to adequately inform consumers that no purchase was required to enter its “A&P Frozen Food Month 2013” sweepstakes (for … Read the rest of this entry »

March 29, 2013

Sell a House, a Little Ice Fishing and Other Promotions – Creative Ways to Use Contests (and a Few Tips for Staying Out of Trouble)

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »