“As part of its mandate, the Competition Bureau uses a wide range of tools to promote and advocate for the benefits of a competitive marketplace. Market studies are one of these tools. They involve in-depth examinations of a market, industry, or competition-related topic to identify competition issues and suggest potential solutions while improving our understanding of the competitive dynamics at play.”
(Competition Bureau,
Guide to the December 2023 amendments to the Competition Act)
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Amendments to Competition Bureau
Market Studies Powers Under the Competition Act
Following amendments to the Competition Act enacted on December 15, 2023 pursuant to Bill C-56, the Bureau was given new and broad formal powers to conduct market inquiries under the newly enacted section 10.1 of the Competition Act.
Before the December 2023 amendments to the Competition Act, Canada’s Commissioner of Competition (Commissioner) carried out market related studies based on publicly available information and where the relevant parties in a study participated voluntarily (e.g., under sections 7, 125 and 126 or the Competition Act).
In the Bureau’s Guide to the December 2023 amendments to the Competition Act, its position is that the new formal market inquiry related powers enacted by Bill C-56 do not restrict it from continuing to undertake market studies under other relevant sections of the Competition Act as well and that it will continue to do so “in appropriate cases.”
Commencement of Market Inquiries
The Bureau may now, either on its own initiative or at the direction of the Minister of Innovation, Science and Industry (Minister) conduct an inquiry into the state of competition in a market or industry under sections 10.1(1) or 10.2(2) of the Competition Act.
In either case, either the Commissioner or the Minister (as applicable) must be of the opinion that it is in the public interest to commence a market inquiry.
Competition Bureau Market Inquiry Powers
With respect to enforcement, the Commissioner may apply for a court order to compel oral examinations, production of records or written returns under section 11(1) of the Competition Act (i.e., obtain orders under section 11 of the Competition Act from a court to compel testimony or the mandatory production of documents or information).
Such orders under section 11 were previously, before the passage of Bill C-56, reserved for only specific types of enforcement matters as set out under section 10 of the Competition Act (the general inquiries provision of the Competition Act, which may still be used by the Bureau as a basis to compel the production of information or testimony in relation to civil or criminal investigations).
The market inquiry provisions under section 10.1 also include additional requirements to prepare and publish terms of reference, allow for public comments for 15 days and to publish a publicly available final report.
In addition, market inquiries may be extended by the Minister for a period (or successive periods) of up to three months.
The Bureau’s formal market inquiries powers under the amended section 10.1 of the Competition Act potentially exposes businesses to the risk of being compelled to produce records or information (or for their employees or other personnel to participate in oral examinations) even in the absence of any formal enforcement by the Bureau.
Resources (Competition Act Investigations,
Enforcement and Remedies)
For more information about Canadian competition law investigations, enforcement and remedies, see: Advisory Opinions, Competition Act Complaints, Competition Act Litigation, Competition Law Enforcement, Competition Bureau Immunity and Leniency Programs and Whistleblowers.
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SERVICES AND CONTACT
We are a Toronto competition and advertising law firm that helps clients in Toronto, Canada and the United States practically navigate Canada’s advertising and marketing laws and offers Canadian advertising/marketing law services in relation to print, online, new media, social media and e-mail marketing.
Our Canadian advertising/marketing law services include advice in relation to: anti-spam legislation (CASL); Competition Bureau complaints; the general misleading advertising provisions of the federal Competition Act; Internet, new media and social media advertising and marketing; promotional contests (sweepstakes); and sales and promotions. We also provide advice relating to specific types of advertising issues, including performance claims, testimonials, disclaimers, drip pricing, astroturfing and native advertising.
For more information about our services see: services
To contact us about a potential legal matter see: contact
For more information about our firm, visit our website: Competitionlawyer.ca
