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Category Archives: Electronic Marketing
Top 10 Canadian Contest (Sweepstake) Law Questions – Part II
CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada). These include precedents for random draw contests (i.e., where … Read the rest of this entry »
Top 10 Canadian Contest (Sweepstake) Law Questions – Part I
CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada). These include precedents for random draw contests (i.e., where … Read the rest of this entry »
New Canadian Contest Rules and Forms Available – Canadian Trip Contests
Contests continue to be a popular and engaging marketing tool for brands in many industries. Readers of this blog will know that I follow contest and sweepstakes issues and work on a lot of Canadian and North American contests and other promotions. Based on a … Read the rest of this entry »
New York to Crack Down on Fake Online Testimonials & Some Thoughts from Canada
In a curious advertising story making the media rounds over the past few days (see: here and here), New York regulators are planning to crack down on phony online reviews (sometimes referred to as “astroturfing” using the synthetic grass term as a metaphor for fake … Read the rest of this entry »
Beware “Buy Now, Pay Later Ads”
By Daniel Workman (reprinted with permission from CreditCards.com). Many consumers are enticed when they see advertisements touting “Pay absolutely nothing upfront” or “Don’t pay a cent for 18 months” deals. These deferred payment options are a form of financing where consumers often get tagged with … Read the rest of this entry »
Facebook Loosens Up Promotions Rules for Contests Run on Facebook
CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada). These include precedents for random draw contests (i.e., where … Read the rest of this entry »
Rogers Largely Wins Landmark Chatr Misleading Advertising and Performance Claims Case
Earlier today the Competition Bureau announced the fairly long-awaited decision of the Ontario Superior Court of Justice (per Marrocco J.) in the Rogers Chatr misleading advertising and performance claims case (Canada (Competition Bureau) v. Chatr Wireless Inc., 2013 ONSC 5315 (Ont. Sup. Ct.)). In announcing … Read the rest of this entry »
Twitter Contests: Some Thoughts, Tips and Traps
CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada). These include precedents for random draw contests (i.e., where … Read the rest of this entry »
