Tag Archives: online testimonials

March 6, 2022

New Competition Bureau Guidelines for Online Reviews

On March 2, 2022, the Competition Bureau released new guidelines for consumers to recognize, reject and report false and misleading online reviews, which can violate the general civil or criminal misleading advertising provisions of the federal Competition Act (sections 74.01 and 52). Online reviews have … Read the rest of this entry »

September 24, 2013

New York to Crack Down on Fake Online Testimonials & Some Thoughts from Canada

In a curious advertising story making the media rounds over the past few days (see: here and here), New York regulators are planning to crack down on phony online reviews (sometimes referred to as “astroturfing” using the synthetic grass term as a metaphor for fake … Read the rest of this entry »