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Tag Archives: endorsements
New Competition Bureau Guidelines for Online Reviews
On March 2, 2022, the Competition Bureau released new guidelines for consumers to recognize, reject and report false and misleading online reviews, which can violate the general civil or criminal misleading advertising provisions of the federal Competition Act (sections 74.01 and 52). Online reviews have … Read the rest of this entry »
United States Federal Trade Commission Enforcement in Novel Online Reviews Algorithm Case and Potential Implications for Canada
Practical Law Canada Competition, of which I am Lawyer Editor, published a new Legal Update, which discusses potential implications in Canadian competition law regarding false and misleading advertising and algorithms following a recent enforcement decision by the United States Federal Trade Commission (FTC) against Fashion … Read the rest of this entry »
New Competition Bureau Compliance Bootcamp Video: Avoiding Deceptive Marketing
The Competition Bureau (Bureau) recently began posting new Compliance Bootcamp compliance videos. In this regard, on July 7, 2021 the Bureau posted its Avoiding Deceptive Marketing Compliance Bootcamp video. This compliance video sets out guidance to avoid engaging in deceptive marketing practices, including making false … Read the rest of this entry »
Testimonials and Endorsements: Key Canadian Legal Rules and Compliance Tips
Testimonials and endorsements (i.e., where a brand uses an expert, celebrity or other person to endorse their product) are both increasingly popular and increasingly being scrutinized by regulators, including the Canadian Competition Bureau (Bureau) and U.S. Federal Trade Commission (FTC). While the Competition Act, which … Read the rest of this entry »
Canada Increases Scrutiny of Online Paid Endorsements/Testimonials
An interesting Canadian Business article on paid endorsements caught my eye earlier today. It discusses the increasing scrutiny of advertising regulators in Canada and the United States to require clear disclosures of material connections for online endorsements, including new Canadian Advertising Standards Canada (ASC) rules … Read the rest of this entry »
Guest Post: U.S. FTC Updates FAQs on Endorsements and Testimonials in Social Media
Major enforcement agencies, notably in the United States (U.S. FTC) and Canada (Competition Bureau have been increasingly focusing on misleading online testimonials and disclaimers. In this respect, earlier this week Canada’s Competition Bureau launched a new advertising law publication with the first issue focusing on … Read the rest of this entry »
