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Tag Archives: online advertising
New Competition Bureau Guidance on Drip Pricing Advertising Claims
On April 17, 2023 the Competition Bureau (Bureau) published a new edition of its Deceptive Marketing Practices Digest (Volume 6) (Marketing Digest). The Bureau’s new Marketing Digest discusses three Canadian advertising/marketing related topics: the use of scarcity cues (i.e., claims that an offering has limited availability), … Read the rest of this entry »
Digital Marketing Enforcement Is Top Competition Bureau Enforcement Priority: New Remarks
In an interesting speech on January 22, 2020 by the Deputy Commissioner of Competition, Deceptive Marketing Practices Directorate, the Competition Bureau (Bureau) outlined its current digital marketing enforcement priorities (see: Honest Advertising in the Digital Age). In general, the Deputy Commissioner’s remarks reflect an overall … Read the rest of this entry »
Influencer Advertising: Competition Bureau Increases Pressure on Brands and Agencies to Comply with the Competition Act
Practical Law Canada has published a New Legal Update, which discusses the Competition Bureau’s new guidelines for influencer advertising. While the Bureau’s new guidelines largely reiterate previous guidance provided by the Bureau, its announcement also suggests increasing scrutiny on not only influencers that fail to … Read the rest of this entry »
Canada Increases Scrutiny of Online Paid Endorsements/Testimonials
An interesting Canadian Business article on paid endorsements caught my eye earlier today. It discusses the increasing scrutiny of advertising regulators in Canada and the United States to require clear disclosures of material connections for online endorsements, including new Canadian Advertising Standards Canada (ASC) rules … Read the rest of this entry »
Get in the Know: The Most Popular Social Media Advertising Products Available
Guest post by Nick Hollinger tbk Creative It’s common knowledge that any organization can – and should – set up free social media accounts to start organically reaching individuals without spending a dime. So, that’s all businesses can do with social media, right? Wrong. What … Read the rest of this entry »
Online Advertising: U.S. FTC Issues New “Dot Com” Advertising Guidelines
March 12, 2013 Earlier today, the U.S. Federal Trade Commission (FTC) issued revised Dom Com Disclosure guidelines (see: FTC Staff Revises Online Advertising Disclosure Guidelines). From the FTC: “… the new FTC staff guidance, .com Disclosures: How to Make Effective Disclosures in Digital Advertising takes … Read the rest of this entry »
