Tag Archives: online marketing

May 19, 2023

Competition Bureau Sues Cineplex for Allegedly Misleading Upfront Ticket Prices (Drip Pricing)

On May 18, 2023, the Competition Bureau announced that it was suing Cineplex Inc. (Cineplex) for allegedly advertising misleading ticket prices (see: Competition Bureau sues Cineplex for allegedly advertising misleading ticket prices). The Bureau has alleged, in its civil application to the Competition Tribunal (Tribunal) … Read the rest of this entry »

April 17, 2023

New Competition Bureau Guidance on Drip Pricing Advertising Claims

On April 17, 2023 the Competition Bureau (Bureau) published a new edition of its Deceptive Marketing Practices Digest (Volume 6) (Marketing Digest). The Bureau’s new Marketing Digest discusses three Canadian advertising/marketing related topics: the use of scarcity cues (i.e., claims that an offering has limited availability), … Read the rest of this entry »

July 7, 2021

New Competition Bureau Compliance Bootcamp Video: Avoiding Deceptive Marketing

The Competition Bureau (Bureau) recently began posting new Compliance Bootcamp compliance videos.  In this regard, on July 7, 2021 the Bureau posted its Avoiding Deceptive Marketing Compliance Bootcamp video. This compliance video sets out guidance to avoid engaging in deceptive marketing practices, including making false … Read the rest of this entry »

February 13, 2020

Digital Economy Remains Top Competition Bureau Priority For Next Four Years: New Strategic Vision Report

Practical Law Canada, Competition has published a new Legal Update, which discusses the Competition Bureau’s new Strategic Vision report, which was released on February 11, 2020.  The Bureau’s new Strategic Vision report focuses on the digital economy, including competition law issues in relation to the … Read the rest of this entry »

July 15, 2016

Get in the Know: The Most Popular Social Media Advertising Products Available

Guest post by Nick Hollinger tbk Creative It’s common knowledge that any organization can – and should – set up free social media accounts to start organically reaching individuals without spending a dime. So, that’s all businesses can do with social media, right? Wrong. What … Read the rest of this entry »