Tag Archives: Deceptive Marketing Practices Digest

April 17, 2023

New Competition Bureau Guidance on Drip Pricing Advertising Claims

On April 17, 2023 the Competition Bureau (Bureau) published a new edition of its Deceptive Marketing Practices Digest (Volume 6) (Marketing Digest). The Bureau’s new Marketing Digest discusses three Canadian advertising/marketing related topics: the use of scarcity cues (i.e., claims that an offering has limited availability), … Read the rest of this entry »

March 6, 2020

New Competition Bureau Deceptive Marketing Practices Digest: Priorities Include Misleading Data Privacy Claims

Practical Law Canada Competition has published a New Legal Update, which discusses the Competition Bureau’s new Deceptive Marketing Practices Digest, including the following key current Bureau advertising enforcement priorities: false or misleading data privacy claims, weight loss claims and online pricing and drip pricing. All … Read the rest of this entry »

June 11, 2015

Competition Bureau Highlights Priorities, Compliance Guidelines in New Advertising Publication

The Canadian Competition Bureau has been increasing its advocacy, outreach and compliance efforts since the (relatively) new Commissioner of Competition (John Pecman) took office. As part of this effort, it appears to be focusing on introducing more new media (and also an increasing range) of … Read the rest of this entry »