Category Archives: Electronic Marketing

A Post For a Summer Day – Angler Who Catches World Record Bass Sues Association in “Hook-a-Million” Contest

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

A&P Pays $102,000 to Settle Allegations of Violating NY Sweepstakes Laws, A Few Thoughts on Canada

In an interesting recent contest / sweepstakes case, A&P has reportedly agreed to settle charges alleging that it violated New York State sweepstakes laws by failing to adequately inform consumers that no purchase was required to enter its “A&P Frozen Food Month 2013” sweepstakes (for … Read the rest of this entry »

New Zealand Court Brings the Gavel Down on Car Company in “Shill Bidding” Advertising Case

The potential routes to deception are many.  In misleading advertising cases, commonly challenged conduct includes false price, performance and other product claims (e.g., omitting key limitations or conditions on products or services).  Some of the advertising practices that are regulated or prohibited in Canada include … Read the rest of this entry »

Telemarketer Pays $100,000 Penalty – Reminder of National Do Not Call List Rules

In recent news that may serve as a cautionary tale for telemarketers, the Canadian Radio-television and Telecommunications Commission (CRTC) recently announced that Comwave Telenetworks Inc. has paid a $100,000 penalty as part of a settlement for telemarketing practices involving the National Do Not Call List … Read the rest of this entry »

A Few Thoughts on the Interim Commissioner of Competition’s C.D. Howe Institute Remarks

Yesterday, Canada’s Interim Commissioner of Competition, John Pecman, delivered remarks at the C.D. Howe Institute in Toronto – his fifth speech since taking the position of Interim Commissioner last fall (see: Remarks by John Pecman, Interim Commissioner of Competition).  In general, his remarks reflected some … Read the rest of this entry »

Sell a House, a Little Ice Fishing and Other Promotions – Creative Ways to Use Contests (and a Few Tips for Staying Out of Trouble)

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

Telemarketing: CRTC Calls For Public Comments on Do Not Call List and Auto-Dialing Rules

Getting a sales call right when you’re eating dinner can be annoying.  On the other hand, like (in my view very valid) criticism of the pending anti-spam law, are telemarketing calls so troublesome that small and medium size companies should face yet more regulation? The … Read the rest of this entry »

U.S. FTC best practices for mobile advertisers and app developers – more U.S. activity and parallels Canadian enforcement priorities

Competition/antitrust enforcement agencies in both the U.S. and Canada have been increasing their focus on new media advertising/marketing practices, notably in the mobile space. In Canada, recent cases and initiatives include the ongoing challenge by the Competition Bureau of Bell/Rogers/Telus for allegedly misleading premium text … Read the rest of this entry »