Category Archives: Electronic Marketing

February 19, 2012

Canada’s New Anti-spam Legislation: An Overview – Part 1

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

February 18, 2012

Telemarketing Update: “Montreal Telemarketers in Fraud Case Still Making Calls”

The CBC reported last week that a Montreal-based telemarketing company, which has been accused of defrauding thousands of small businesses in relation to an alleged invoice scheme for never ordered office supplies, is still making calls (see: Montreal Telemarketers in Fraud Case Still Making Calls). … Read the rest of this entry »

February 10, 2012

Recent Misleading Advertising Penalties and Developments – Is Your Compliance Team Up-to-date?

The Competition Bureau (the “Bureau”) and other Canadian regulatory authorities have markedly increased their enforcement of misleading advertising in the past several years.  The following is a brief summary of some of the penalties imposed (or agreed to pursuant to settlement agreements) in Canadian advertising … Read the rest of this entry »

February 7, 2012

Consumer Protection Update: Top 10 Scams of 2012

By Michelle Chan – Consumer Protection BC – Reprinted with permission Now that all the New Year festivities have died down and we are making our way through the first weeks of 2012, here is an overview of the Top 10 Scams to watch out … Read the rest of this entry »

January 31, 2012

New Publications: IAB and Inbox Marketer Publish Two New Reports: E-mail Marketing Trends and Subject Line Report

The Canadian Interactive Advertising Bureau and Inbox Marketer have issued two new reports: Email Marketing Trends in Canada 2011 and Inbox Marketer: Whitepaper – Subject Line Report. For more see: Faces of IAB Canada – Inbox Marketer: “Email Marketing Trends and Subject Line Report” – … Read the rest of this entry »

January 22, 2012

Conferences: Canadian Institute – Advertising and Marketing Law Conference

JANUARY 25-26 2012 – Toronto The Canadian Institute will be holding an Advertising and Marketing Law Conference on Wednesday, January 25-26, 2012 at the Four Seasons Hotel, Toronto, Ontario. From the Canadian Institute: “We have obtained the highest quality speakers to present you with cutting edge analysis … Read the rest of this entry »

January 22, 2012

Conferences: Marketing Online Successfully – Canadian Marketing Association

JANUARY 24 2012 – Toronto The Canadian Marketing Association will be holding a one-day seminar on January 24, 2012 on non-for-profit marketing: “Marketing Online Successfully”. From the Canadian Marketing Association: “If you’re a not-for-profit marketer who’s looking for a quick way to become more comfortable … Read the rest of this entry »

January 22, 2012

Contests: Running a Promotional Contest in Canada: Some Legal Considerations

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »