Category Archives: Electronic Marketing

February 20, 2012

Telemarketing Update: $18,000 AMP Imposed on BC Telemarketing Company For Failure to Comply With Do Not Call Rules

On February 15, 2012, an $18,000 “administrative monetary penalty” or “AMP” was imposed by the CRTC on a British Columbia telemarketing company, Imperial Data Supply Corp. (“Imperial”). The Commission found that six telemarketing calls were made to consumers that were (or should) have been on … Read the rest of this entry »

February 20, 2012

New Books: Canadian Defamation Law and Practice

Carswell has recently published a new book on Canadian defamation law, entitled Canadian Defamation Law and Practice (authors: R. Pepper, R. Stephenson, D. Morritt, J. Ross). From Carswell: “This book is designed to provide an overview of the Canadian law of defamation and a practice … Read the rest of this entry »

February 19, 2012

Canada’s New Anti-spam Legislation: An Overview – Part 1

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

February 18, 2012

Telemarketing Update: “Montreal Telemarketers in Fraud Case Still Making Calls”

The CBC reported last week that a Montreal-based telemarketing company, which has been accused of defrauding thousands of small businesses in relation to an alleged invoice scheme for never ordered office supplies, is still making calls (see: Montreal Telemarketers in Fraud Case Still Making Calls). … Read the rest of this entry »

February 10, 2012

Recent Misleading Advertising Penalties and Developments – Is Your Compliance Team Up-to-date?

The Competition Bureau (the “Bureau”) and other Canadian regulatory authorities have markedly increased their enforcement of misleading advertising in the past several years.  The following is a brief summary of some of the penalties imposed (or agreed to pursuant to settlement agreements) in Canadian advertising … Read the rest of this entry »

February 7, 2012

Consumer Protection Update: Top 10 Scams of 2012

By Michelle Chan – Consumer Protection BC – Reprinted with permission Now that all the New Year festivities have died down and we are making our way through the first weeks of 2012, here is an overview of the Top 10 Scams to watch out … Read the rest of this entry »

January 31, 2012

New Publications: IAB and Inbox Marketer Publish Two New Reports: E-mail Marketing Trends and Subject Line Report

The Canadian Interactive Advertising Bureau and Inbox Marketer have issued two new reports: Email Marketing Trends in Canada 2011 and Inbox Marketer: Whitepaper – Subject Line Report. For more see: Faces of IAB Canada – Inbox Marketer: “Email Marketing Trends and Subject Line Report” – … Read the rest of this entry »

January 22, 2012

Conferences: Canadian Institute – Advertising and Marketing Law Conference

JANUARY 25-26 2012 – Toronto The Canadian Institute will be holding an Advertising and Marketing Law Conference on Wednesday, January 25-26, 2012 at the Four Seasons Hotel, Toronto, Ontario. From the Canadian Institute: “We have obtained the highest quality speakers to present you with cutting edge analysis … Read the rest of this entry »