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Category Archives: Internet Advertising
Misleading Concert Prices Could Be Your Ticket to a Fine: Competition Bureau
On July 4, 2017, the Competition Bureau (Bureau) issued a statement warning sporting and entertainment vendors to ensure that their upfront pricing was accurate. In particular, the Bureau cautioned ticket sellers that engaging in “drip pricing” (i.e., only disclosing a portion of the price upfront … Read the rest of this entry »
A Legal Tiptoe Through the Hot World of Influencer Advertising
My new Canadian Lawyer column discusses practical tips for brands and influencers in the expanding area of endorsements and testimonials, in light of Federal Trade Commission, Competition Bureau and industry regulator guidance. Below is an excerpt with a link to the full column. _________________ Anyone … Read the rest of this entry »
Current Canadian Competition Law Issues For Digital Marketers
Practical Law Canada Competition has published a new Legal Update, which discusses key current competition and advertising issues for digital marketers in Canada, including the upcoming private right of action rights for the digital marketing sections of the Competition Act. Below is an excerpt with … Read the rest of this entry »
Reforming CASL – Time to Lighten Up
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including … Read the rest of this entry »
Fake Online Endorsements Remain Competition Bureau Priority, Topic of Upcoming Twitter Chat March 9th
Misleading advertising remains a top Competition Bureau (Bureau) enforcement priority. One of the more specific focuses for the Bureau is (and has been over the past several years) fake online endorsements, which is often referred to as “astroturfing”. In this regard, the Bureau announced earlier … Read the rest of this entry »
E-Commerce: Ontario Government to Review Ticket Hunting Bots, May Impose New Rules
In an interesting development, the Ontario Government announced earlier today that it was reviewing the rules for the purchase and sale of online tickets in an effort to give consumers a fairer chance at buying sporting, theatre and other event tickets online and to potentially … Read the rest of this entry »
Competition Bureau Enforces “Sale” Sections of Competition Act, Brings Case Against Hudson’s Bay
The Competition Bureau (Bureau) continues to enforce the sale related sections of the Competition Act. Earlier today, it announced that it will commence an application with the federal Competition Tribunal (Tribunal) in relation to the alleged deceptive marketing of sleep sets (mattresses and foundations sold … Read the rest of this entry »
