Category Archives: Online Advertising

September 13, 2013

Facebook Loosens Up Promotions Rules for Contests Run on Facebook

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

August 21, 2013

Rogers Largely Wins Landmark Chatr Misleading Advertising and Performance Claims Case

Earlier today the Competition Bureau announced the fairly long-awaited decision of the Ontario Superior Court of Justice (per Marrocco J.) in the Rogers Chatr misleading advertising and performance claims case (Canada (Competition Bureau) v. Chatr Wireless Inc., 2013 ONSC 5315 (Ont. Sup. Ct.)). In announcing … Read the rest of this entry »

August 7, 2013

Twitter Contests: Some Thoughts, Tips and Traps

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

June 25, 2013

Competition Bureau Cracks Down on Advertiser in First Criminal Breach of Registered Consent Order Case

Earlier today the Competition Bureau announced that an Alberta man has been found guilty of misleading advertising under the federal Competition Act and of a breach of a consent agreement under the Act (see: Alberta Man Found Guilty of Misleading Representations and Breach of Consent … Read the rest of this entry »

June 10, 2013

A&P Pays $102,000 to Settle Allegations of Violating NY Sweepstakes Laws, A Few Thoughts on Canada

In an interesting recent contest / sweepstakes case, A&P has reportedly agreed to settle charges alleging that it violated New York State sweepstakes laws by failing to adequately inform consumers that no purchase was required to enter its “A&P Frozen Food Month 2013” sweepstakes (for … Read the rest of this entry »

May 24, 2013

New Zealand Court Brings the Gavel Down on Car Company in “Shill Bidding” Advertising Case

The potential routes to deception are many.  In misleading advertising cases, commonly challenged conduct includes false price, performance and other product claims (e.g., omitting key limitations or conditions on products or services).  Some of the advertising practices that are regulated or prohibited in Canada include … Read the rest of this entry »

May 6, 2013

“Babies Can Read” is Back – A Curious Advertising Tale on a Monday Afternoon

Advertising can be funny sometimes, or odd, or a bit like faith or all of these.   Let me explain what I’m talking about.  A few months ago, in perhaps one of the strangest advertising law tales I’ve seen in awhile (or ever), I wrote about … Read the rest of this entry »

April 12, 2013

New U.S. FTC Report With Competition and Advertising Highlights For the Past Year, Parallels to Competition Bureau Enforcement and Priorities

Earlier today, the U.S. Federal Trade Commission released 2013 Annual Highlights setting out its priorities over the past year, which generally include promoting online privacy and data security, fostering competition in high-tech industries and healthcare and protecting children and other vulnerable consumers from fraud. In … Read the rest of this entry »