Category Archives: Publications

IP Law: A Primer on Canadian Trademark Law

WHAT ARE TRADEMARKS? A mark (words, names, symbols, devices, sounds, smells, trade dress) used to distinguish the goods and services of one business from similar goods and services of all other businesses. In Canada, it is possible to register the non-functional shape of a product … Read the rest of this entry »

CASL (Anti-spam Law): A Few Impacts of the New Law as the “Coming Into Force Dust Settles”

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

CASL (Anti-spam Law) Update: CRTC Head Outlines CASL Enforcement Priorities

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

CASL (Anti-spam Law) & Social Media – What’s the Deal With Social?

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

Advertising: How to Differentiate in an Age of Noise?: Truth, Value & Brand: P&G Marketing Head Distills the Essence

We live in an age of exploding ideas and noise. Selling your no doubt very spiffy product is an increasing challenge given the increased (and increasing) number of platforms, messages and voices. Once and a while, however, a clear voice resonates back to why we want to … Read the rest of this entry »

CASL (Anti-spam Law) & Contests: How Canada’s Anti-spam Law May Impact Your Contests/Sweepstakes

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules and forms for a Canadian contest/sweepstakes? I offer a selection of Canadian contest rules and forms for random draw, skill and other common types of Canadian contests (i.e., contest precedents and forms). For more information see Canadian Contest … Read the rest of this entry »

CRTC Updates CASL (Anti-spam Law) Resources

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

CASL (Anti-spam Law) Development: Canadian CRTC Issues New CASL Compliance Guidelines

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »