Category Archives: Sectors – Media

Advertising Update: Canadian Advertising & Marketing Law – A Year in Review

The past year has been a busy and eventful one for Canadian advertising and marketing law.  Recent developments since 2010 span most key areas including the application of the “general misleading advertising” provisions of the Competition Act, the use of disclaimers, social media, e-mail marketing, … Read the rest of this entry »

Conferences: Not-For-Profit Seminar: Marketing Online Successfully – Canadian Marketing Association

The Canadian Marketing Association will be holding a one-day seminar on January 24, 2012 on non-for-profit marketing: “Marketing Online Successfully”. From the Canadian Marketing Association: “If you’re a not-for-profit marketer who’s looking for a quick way to become more comfortable with and proficient at Internet … Read the rest of this entry »

Privacy Law Update: Commissioner Issues New Online Behavioural Advertising (Tracking) Guidelines

On December 6, 2011, the federal Privacy Commissioner Jennifer Stoddart issued new online tracking guidelines for advertisers which, among other things, restrict the tracking of children and tracking technologies people can’t opt out of (i.e., turn off). In making the announcement, which were part of … Read the rest of this entry »

Canadian Advertising Law Quotes

“Moving then to talk about our Fair Business work.  Misleading representations continue to be an area of concern for the Bureau, as consumers need accurate information in order to make informed choices.  It’s very simple – don’t mislead the public by hiding charges or conditions … Read the rest of this entry »

Conferences: Advertising and Marketing Law Conference – Toronto, Ontario – January 25-26 2012

The Canadian Institute will be holding an Advertising and Marketing Law Conference on Wednesday, January 25-26, 2012 at the Four Seasons Hotel, Toronto, Ontario. From the Canadian Institute: “We have obtained the highest quality speakers to present you with cutting edge analysis and practical guidance … Read the rest of this entry »