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Category Archives: Social media marketing
Competition Bureau September In Brief – Includes Online and Mobile Fraud Sweep
On September 28, 2012, the Competition Bureau published its September In Brief newsletter, which includes recent announcements of the appointment of John Pecman as Interim Commissioner of Competition, publication of the Bureau’s final Abuse of Dominance Guidelines, commencement of its new misleading advertising suit against … Read the rest of this entry »
Using Social Media for Your Contest? Do You Know the Rules?
CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada). These include precedents for random draw contests (i.e., where … Read the rest of this entry »
Canada’s Anti-spam Legislation: A Short Overview, Some Recent Developments & Practical Steps to Consider Before CASL Comes Into Force
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including … Read the rest of this entry »
Protecting the Minds of Youth: Advertising Standards Compliance Report on Canadian Children’s Food and Beverage Advertising Initiative
Last week the Advertising Standards Canada released its fourth annual Compliance Report on the Canadian Children’s Food and Beverage Advertising Initiative (see: Advertising Standards Canada releases 2011 Compliance Report on Canadian Children’s Food and Beverage Advertising Initiative). The Initiative was launched by members of Canada’s … Read the rest of this entry »
New Publications: “Canada’s Anti-spam Law: Filtering Relationships” – Canadian Corporate Counsel (CCCA)
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including … Read the rest of this entry »
Tips For Running a Successful Contest – U.S. and Canadian Considerations
CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada). These include precedents for random draw contests (i.e., where … Read the rest of this entry »
“Babies Can Read!” or Consumers Can’t Think – May Be a Close Call – FTC Seeks $185 Million Settlement
In a recent case that I can only describe as bizarre, the U.S. Federal Trade Commission has announced that it has filed false advertising charges against the marketers of “Your Baby Can Read!”, a learning program for toddlers that, according to the FTC, was “widely … Read the rest of this entry »
Advertising: Conferences: “Digital Day Conference 2012: The New Digital Path to Purchase”
“Emerging technologies, new platforms and evolving digital tools are changing the way audiences consume media, connect with brands and ultimately make purchase decisions. With the rise of smartphones, tablets and social media, today’s empowered consumers are seeking out information, interacting with brands and sharing their … Read the rest of this entry »
