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Category Archives: Targeted Advertising
Conferences: Marketing Online Successfully – Canadian Marketing Association
JANUARY 24 2012 – Toronto The Canadian Marketing Association will be holding a one-day seminar on January 24, 2012 on non-for-profit marketing: “Marketing Online Successfully”. From the Canadian Marketing Association: “If you’re a not-for-profit marketer who’s looking for a quick way to become more comfortable … Read the rest of this entry »
Contests: Running a Promotional Contest in Canada: Some Legal Considerations
CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada). These include precedents for random draw contests (i.e., where … Read the rest of this entry »
Advertising Update: Canadian Advertising & Marketing Law – A Year in Review
The past year has been a busy and eventful one for Canadian advertising and marketing law. Recent developments since 2010 span most key areas including the application of the “general misleading advertising” provisions of the Competition Act, the use of disclaimers, social media, e-mail marketing, … Read the rest of this entry »
Advertising Update: Federal Government to Introduce Advertising Regulations for Airlines
The Conservative Government has announced that airlines in Canada will be required to disclose the full price of airline fares by the end of 2012 (including airport taxes and additional charges) (see: Airlines forced to advertise true cost of flights, including taxes, by Christmas 2012). … Read the rest of this entry »
Conferences: Not-For-Profit Seminar: Marketing Online Successfully – Canadian Marketing Association
The Canadian Marketing Association will be holding a one-day seminar on January 24, 2012 on non-for-profit marketing: “Marketing Online Successfully”. From the Canadian Marketing Association: “If you’re a not-for-profit marketer who’s looking for a quick way to become more comfortable with and proficient at Internet … Read the rest of this entry »
Privacy Law Update: Commissioner Issues New Online Behavioural Advertising (Tracking) Guidelines
On December 6, 2011, the federal Privacy Commissioner Jennifer Stoddart issued new online tracking guidelines for advertisers which, among other things, restrict the tracking of children and tracking technologies people can’t opt out of (i.e., turn off). In making the announcement, which were part of … Read the rest of this entry »
