Category Archives: Targeted Advertising

March 22, 2021

The Competition Bureau’s 2021 Fraud Prevention Month Priorities

Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses the Competition Bureau’s (Bureau) 2021 Fraud Prevention Month Priorities. The Update provides an overview of civil and criminal misleading advertising enforcement under the Competition Act, R.S.C. 1985, … Read the rest of this entry »

March 15, 2021

Canadian Skill Trip (Destination) Contest Rules Precedent

Are you planning to run a trip/destination contest/sweepstakes in Canada (i.e., destination marketing contest) and select winners based on some type of skill, such as a photo, essay or other competition? Trip/destination contests are a very popular way for local and international governments to promote … Read the rest of this entry »

February 15, 2021

Winner Release Forms Precedents for Canadian Trip and Destination Contests

Are you planning to run a trip (i.e., destination) contest open to Canadians and need winner release forms for the winner, companion and any minors? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including Winner Releases For Trip Contests (Winner & Guest … Read the rest of this entry »

January 25, 2021

New Competition Bureau Guidance for Performance Claims and Influencer Marketing In Canada

Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses new Competition Bureau guidance in relation to performance claims under the Competition Act, R.S.C. 1985, c. C-34 (Competition Act). The update includes a general overview of the … Read the rest of this entry »

November 1, 2020

Canadian Contest Precedents to Run Common Types of Contests/Sweepstakes in Canada

Are you planning to run a contest/sweepstakes in Canada to promote your business (or a client’s business) and need sophisticated Canadian legal precedents? I have developed a number of legal precedents and forms for running common types of promotional contests in Canada, excluding Quebec (commonly … Read the rest of this entry »

August 21, 2020

Running a Friends-and-Family Promotion in Canada? Cruel, Cryptic CASL Strikes Again

During the COVID-19 epidemic, one marketing development that I have noticed is an increased effort to promote destination marketing, including through promotional contests.  In this regard, I have acted for several countries assisting them with their destination marketing related promotions.  My new Canadian Lawyer column … Read the rest of this entry »

May 6, 2020

Competition Bureau Increases Enforcement For COVID-19 Marketing Claims

On May 6, 2020, Canada’s Competition Bureau (Bureau) announced that it was increasing its enforcement of deceptive COVID-19 advertising and marketing claims (see: Competition Bureau cracking down on deceptive marketing claims about COVID-19 prevention or treatment). In making the announcement, the Bureau said: “As concerned … Read the rest of this entry »

April 3, 2020

COVID-19 (Corona Virus): Canadian Competition and Advertising Law Developments

The global spread of COVID-19 has had significant impacts in most major areas of law, including Canadian competition and advertising law. Both federal and provincial governments in Canada have been introducing unprecedented new legislation and orders relating to key aspects of competition and advertising law, … Read the rest of this entry »