Tag Archives: astroturfing

March 7, 2017

Fake Online Endorsements Remain Competition Bureau Priority, Topic of Upcoming Twitter Chat March 9th

Misleading advertising remains a top Competition Bureau (Bureau) enforcement priority. One of the more specific focuses for the Bureau is (and has been over the past several years) fake online endorsements, which is often referred to as “astroturfing”. In this regard, the Bureau announced earlier … Read the rest of this entry »

August 25, 2016

Canada Increases Scrutiny of Online Paid Endorsements/Testimonials

An interesting Canadian Business article on paid endorsements caught my eye earlier today. It discusses the increasing scrutiny of advertising regulators in Canada and the United States to require clear disclosures of material connections for online endorsements, including new Canadian Advertising Standards Canada (ASC) rules … Read the rest of this entry »