Tag Archives: influencer advertising

May 17, 2023

New Competition Bureau Compliance Portal: Canadian Advertising/Marketing Law Compliance Guidance

In March 2023, Canada’s federal Competition Bureau (Bureau) launched a new competition law Compliance Portal (see: Consultation on new Compliance Portal). In making its announcement, the Bureau said that it launched its new Compliance Portal to help businesses stay on the right side of Canadian … Read the rest of this entry »

January 25, 2021

New Competition Bureau Guidance for Performance Claims and Influencer Marketing In Canada

Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses new Competition Bureau guidance in relation to performance claims under the Competition Act, R.S.C. 1985, c. C-34 (Competition Act). The update includes a general overview of the … Read the rest of this entry »

January 1, 2020

Influencer Advertising: Competition Bureau Increases Pressure on Brands and Agencies to Comply with the Competition Act

Practical Law Canada has published a New Legal Update, which discusses the Competition Bureau’s new guidelines for influencer advertising. While the Bureau’s new guidelines largely reiterate previous guidance provided by the Bureau, its announcement also suggests increasing scrutiny on not only influencers that fail to … Read the rest of this entry »

June 2, 2017

A Legal Tiptoe Through the Hot World of Influencer Advertising

My new Canadian Lawyer column discusses practical tips for brands and influencers in the expanding area of endorsements and testimonials, in light of Federal Trade Commission, Competition Bureau and industry regulator guidance. Below is an excerpt with a link to the full column. _________________ Anyone … Read the rest of this entry »