A few days ago I wrote a short post on some of the innovative and new media related ways competition/antitrust enforcement agencies were endeavoring to enforce competition law, raise competition law awareness and encourage compliance (see: Competition Policy: Agencies Growing Digital Channels).
On this theme, a very interesting announcement by the U.S. Federal Trade Commission (FTC) earlier today caught my eye: FTC Launches Contest at DEF CON 22 to Help Track Down Perpetrators of Illegal Robocalls.
Need more evidence that competition/antitrust and advertising law enforcement is in a brave new world? According to the FTC, it is launching a series of hacker-focused contests to “build the ultimate ‘honey pot’ to lure in and identify perpetrators of illegal robocalls”.
For more information about this new FTC competition to “catch a robocaller”, dubbed by the FTC “Zapping Rachel”, see: here.
____________________
SERVICES AND CONTACT
I am a Toronto competition/antitrust lawyer and advertising/marketing lawyer who helps clients in Toronto, Canada and the US practically navigate Canada’s advertising and marketing laws and offers Canadian advertising/marketing law services in relation to print, online, new media, social media and e-mail marketing.
My Canadian advertising/marketing law services include advice in relation to: anti-spam legislation (CASL); Competition Bureau complaints; the general misleading advertising provisions of the federal Competition Act; Internet, new media and social media advertising and marketing; promotional contests (sweepstakes); and sales and promotions. I also provide advice relating to specific types of advertising issues, including performance claims, testimonials, disclaimers, drip pricing, astroturfing and native advertising.
For more information about my services, see: services
To contact me about a potential legal matter, see: contact
For more regulatory law updates follow me on Twitter: @CanadaAttorney
