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Category Archives: Electronic Marketing
Canada’s Anti-spam Legislation: A Short Overview, Some Recent Developments & Practical Steps to Consider Before CASL Comes Into Force
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including … Read the rest of this entry »
Telemarketing in BC or to BC Residents? The Telemarketer Licensing Regulation May Apply
In speaking to some industry groups recently, I’ve had some questions about provincial licensing requirements for telemarketing (and who the rules apply to and the basic requirements). Most companies engaged in telemarketing (as well as the agencies and lawyers assisting and advising them) will already … Read the rest of this entry »
Competition Bureau Sues Canadian Telecoms for $31 Million and Restitution: Alleged Misleading Price Claims for “Premium Texting Services”
In what can only be described as a growing war against telecom advertising in Canada, the Competition Bureau announced on September 14, 2012 that it began proceedings in Ontario Superior Court against Bell Canada (“Bell”), Rogers Communications (“Rogers”), TELUS Corporation (“TELUS”) and the Canadian Wireless … Read the rest of this entry »
New Publications: “Canada’s Anti-spam Law: Filtering Relationships” – Canadian Corporate Counsel (CCCA)
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including … Read the rest of this entry »
Tips For Running a Successful Contest – U.S. and Canadian Considerations
CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada). These include precedents for random draw contests (i.e., where … Read the rest of this entry »
Annoyed With Airline Advertising? – Canadian Transportation Agency Announces Two Weeks Remaining to Comment on Airline Advertising Regulation
When I’m out chatting to clients and industry groups about competition and advertising law, some of the most frequently asked questions after gasoline pricing relate to airline pricing – and in particular, why the “price” for flights never seems to be the actual price. Well, … Read the rest of this entry »
“Babies Can Read!” or Consumers Can’t Think – May Be a Close Call – FTC Seeks $185 Million Settlement
In a recent case that I can only describe as bizarre, the U.S. Federal Trade Commission has announced that it has filed false advertising charges against the marketers of “Your Baby Can Read!”, a learning program for toddlers that, according to the FTC, was “widely … Read the rest of this entry »
A Few Regulatory, IP and Advertising Law Updates – Including Jury Award of $1 Billion in Apple/Samsung Patent Trial
A few regulatory, intellectual property and advertising law updates caught my eye today including: A flurry of media reports and notes relating to Apple’s $1 billion jury victory over Samsung in one of the largest patent fights in history (see e.g.: Check, Please: Experts Say Apple, … Read the rest of this entry »
