Category Archives: Electronic Marketing

September 14, 2012

Competition Bureau Sues Canadian Telecoms for $31 Million and Restitution: Alleged Misleading Price Claims for “Premium Texting Services”

In what can only be described as a growing war against telecom advertising in Canada, the Competition Bureau announced on September 14, 2012 that it began proceedings in Ontario Superior Court against Bell Canada (“Bell”), Rogers Communications (“Rogers”), TELUS Corporation (“TELUS”) and the Canadian Wireless … Read the rest of this entry »

September 13, 2012

New Publications: “Canada’s Anti-spam Law: Filtering Relationships” – Canadian Corporate Counsel (CCCA)

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

September 4, 2012

Tips For Running a Successful Contest – U.S. and Canadian Considerations

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

September 3, 2012

Annoyed With Airline Advertising? – Canadian Transportation Agency Announces Two Weeks Remaining to Comment on Airline Advertising Regulation

When I’m out chatting to clients and industry groups about competition and advertising law, some of the most frequently asked questions after gasoline pricing relate to airline pricing – and in particular, why the “price” for flights never seems to be the actual price. Well, … Read the rest of this entry »

August 29, 2012

“Babies Can Read!” or Consumers Can’t Think – May Be a Close Call – FTC Seeks $185 Million Settlement

In a recent case that I can only describe as bizarre, the U.S. Federal Trade Commission has announced that it has filed false advertising charges against the marketers of “Your Baby Can Read!”, a learning program for toddlers that, according to the FTC, was “widely … Read the rest of this entry »

August 25, 2012

A Few Regulatory, IP and Advertising Law Updates – Including Jury Award of $1 Billion in Apple/Samsung Patent Trial

A few regulatory, intellectual property and advertising law updates caught my eye today including: A flurry of media reports and notes relating to Apple’s $1 billion jury victory over Samsung in one of the largest patent fights in history (see e.g.: Check, Please: Experts Say Apple, … Read the rest of this entry »

August 19, 2012

Advertising: Conferences: “Digital Day Conference 2012: The New Digital Path to Purchase”

“Emerging technologies, new platforms and evolving digital tools are changing the way audiences consume media, connect with brands and ultimately make purchase decisions. With the rise of smartphones, tablets and social media, today’s empowered consumers are seeking out information, interacting with brands and sharing their … Read the rest of this entry »

August 19, 2012

Northern Gateway Pipeline: Were Enbridge Promotional Videos Misleading?

In a curious twist in the growing dispute between the Alberta and British Columbia governments, stakeholders and individuals on either side of the environmental debate, with some political seesawing by the Federal Government thrown in, a British Columbia resident has recently alleged that Enbridge promotional … Read the rest of this entry »