Tag Archives: advertising lawyers in canada

September 22, 2012

Telemarketing in BC or to BC Residents? The Telemarketer Licensing Regulation May Apply

In speaking to some industry groups recently, I’ve had some questions about provincial licensing requirements for telemarketing (and who the rules apply to and the basic requirements). Most companies engaged in telemarketing (as well as the agencies and lawyers assisting and advising them) will already … Read the rest of this entry »

February 9, 2012

New Articles: “Non-Comparative versus Comparative Advertising of Quality”

Claude Fluet (University of Quebec) and Winand Emons (Bern University) have written a paper on comparative advertising entitled: “Non-Comparative versus Comparative Advertising on Quality”. The abstract for their paper is as follows: Two firms produce a good with a horizontal and a vertical characteristic called … Read the rest of this entry »

February 3, 2012

New Books: Canadian Marketing Association Issues New Marketing Facts – 2012 Edition

The Canadian Marketing Association (CMA) has issued their 2012 edition of Marketing Facts. From the CMA: “Marketing Facts 2012 is the latest edition of the annual publication, released in December 2011. It includes updated statistics and information from over 38 respected and well-known sources. Excerpts … Read the rest of this entry »