The Canadian Marketing Association (CMA) has issued their 2012 edition of Marketing Facts.
From the CMA:
“Marketing Facts 2012 is the latest edition of the annual publication, released in December 2011. It includes updated statistics and information from over 38 respected and well-known sources. Excerpts and portions from a number of studies not widely available are included.
This research compendium enables quick access to the statistics, benchmarks, analyses and trending information to support marketing planning and decision making. Collectively, the material provides perspective on a wide range of issues that confront marketers on a day-to-day basis – helping to frame the evolving marketing landscape in Canada and abroad. It’s a must-have book for any business or library.”
This book includes the following sections: immigration patterns, entertainment & media forecasts, mobile commerce / payment trends, brand management academic research, segment marketing (youth, B2B, new Canadians, women), industry information, consumer trends research and not-for-profit trends.
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