Category Archives: Internet Advertising

April 6, 2013

A Few Thoughts on the Interim Commissioner of Competition’s C.D. Howe Institute Remarks

Yesterday, Canada’s Interim Commissioner of Competition, John Pecman, delivered remarks at the C.D. Howe Institute in Toronto – his fifth speech since taking the position of Interim Commissioner last fall (see: Remarks by John Pecman, Interim Commissioner of Competition).  In general, his remarks reflected some … Read the rest of this entry »

March 29, 2013

Sell a House, a Little Ice Fishing and Other Promotions – Creative Ways to Use Contests (and a Few Tips for Staying Out of Trouble)

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

March 12, 2013

Online Advertising: U.S. FTC Issues New “Dot Com” Advertising Guidelines

March 12, 2013 Earlier today, the U.S. Federal Trade Commission (FTC) issued revised Dom Com Disclosure guidelines (see: FTC Staff Revises Online Advertising Disclosure Guidelines).  From the FTC: “… the new FTC staff guidance, .com Disclosures: How to Make Effective Disclosures in Digital Advertising takes … Read the rest of this entry »

March 12, 2013

Fraud: Competition Bureau Announces Top 2 “2 Good 2 B True Day” Scams: Highlights False Online Testimonials & Mobile “Subscription Traps”

Earlier today, as part of its Fraud Prevention Month efforts in March, the Competition Bureau announced its Top 2 on “2 Good 2 B True Day” scams: false online testimonials; and mobile “subscription traps”. With respect to false testimonials, the Bureau highlighted concerns with testimonials … Read the rest of this entry »

March 6, 2013

New Contest Rules Product – Canadian Contest Forms and Precedents to Run Random Draw and Skill Contests in Canada

In addition to our contest law services, we offer Canadian contest forms and precedents for sale, including for random draw and skill contests in Canada. These Canadian contest forms are intended to bridge the gap between legal advice and forms on the web, which may … Read the rest of this entry »

February 3, 2013

Social Media & Contests: A Few Key Points for Running Contests Using Facebook and Twitter

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

January 10, 2013

Canada’s New Anti-spam Legislation – What Should Be Done With It? Can It.

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

December 18, 2012

CTA Launches New Air Price Advertising Website & Details of New Airline Rules

Earlier today, the Canadian Transportation Agency (CTA) launched a new site for the new all-inclusive air price advertising (see: All-Inclusive Air Price Advertising), in advance of new regulations that will be published in the Canada Gazette (on January 2, 2013). This new website, and upcoming … Read the rest of this entry »