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Category Archives: New Publications
Canada’s New Anti-spam Legislation: An Overview – Part 3
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including … Read the rest of this entry »
Canada’s New Anti-spam Legislation (CASL): An Overview – Part 2
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including … Read the rest of this entry »
New Books: Antitrust Law Developments (Seventh)
The Antitrust Law Section of the American Bar Association recently announced the publication of Antitrust Law Developments (Seventh). Antitrust Law Developments is the seminal general U.S. text on antitrust law, a landmark of scholarship and reflects the collective efforts of many leading antitrust law practitioners … Read the rest of this entry »
New Books: Canadian Defamation Law and Practice
Carswell has recently published a new book on Canadian defamation law, entitled Canadian Defamation Law and Practice (authors: R. Pepper, R. Stephenson, D. Morritt, J. Ross). From Carswell: “This book is designed to provide an overview of the Canadian law of defamation and a practice … Read the rest of this entry »
Canada’s New Anti-spam Legislation: An Overview – Part 1
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including … Read the rest of this entry »
New Articles: “Non-Comparative versus Comparative Advertising of Quality”
Claude Fluet (University of Quebec) and Winand Emons (Bern University) have written a paper on comparative advertising entitled: “Non-Comparative versus Comparative Advertising on Quality”. The abstract for their paper is as follows: Two firms produce a good with a horizontal and a vertical characteristic called … Read the rest of this entry »
New Books: Canadian Marketing Association Issues New Marketing Facts – 2012 Edition
The Canadian Marketing Association (CMA) has issued their 2012 edition of Marketing Facts. From the CMA: “Marketing Facts 2012 is the latest edition of the annual publication, released in December 2011. It includes updated statistics and information from over 38 respected and well-known sources. Excerpts … Read the rest of this entry »
New Publications: IAB and Inbox Marketer Publish Two New Reports: E-mail Marketing Trends and Subject Line Report
The Canadian Interactive Advertising Bureau and Inbox Marketer have issued two new reports: Email Marketing Trends in Canada 2011 and Inbox Marketer: Whitepaper – Subject Line Report. For more see: Faces of IAB Canada – Inbox Marketer: “Email Marketing Trends and Subject Line Report” – … Read the rest of this entry »
