Category Archives: News

February 16, 2012

New Courses: 2012 Canadian IAB Marketing Courses

The Interactive Advertising Bureau of Canada (IAB) will be holding a series of marketing courses across Canada in March and April 2012: Interactive Marketing + Online Advertising Course Ottawa-Gatineau (Fre) – March 14, 2012 Montréal (Fre) – March 19, 2012 Vancouver – March 19, 2012 … Read the rest of this entry »

February 16, 2012

Defamation Update: Overview of Defamation Law: What Are Defamatory Words?

By Joel Hill Wilson v. Switlo is a recent decision of the B.C. Supreme Court addressing a great many aspects of the law relating to defamation. This post is the third in a series reviewing the claims, defences, and issues raised in this important recent decision. To … Read the rest of this entry »

February 15, 2012

Conferences: Canadian Marketing Association – 2012 CMA Summit

MAY 16 – 17 2012 The Canadian Marketing Association (CMA) will be holding its 2012 Summit entitled Connections: Listen, Engage, Measure in Toronto from May 16 – 17 2012. From the CMA: “Marketing is about connecting.  Connecting with consumers, connecting with customers, connecting with each … Read the rest of this entry »

February 11, 2012

Health Canada Update: 25 Million Units of Little Cigars for Little People Seized – First Importer Seizures Since the Cracking Down on Tobacco Marketing Aimed at Youth Act

In a recent case that nearly escaped our attention, given that we’re usually following Competition Act developments, Health Canada’s tobacco inspectors seized more than 25 million units of little cigars and other tobacco products apparently destined for little people. According to the Government, it wanted … Read the rest of this entry »

February 11, 2012

Conferences: Introduction to the Canadian Code of Advertising Standards & Consumer Complaints Procedure

MARCH 27, 2012 – Toronto Advertising Standards Canada (“ASC”) will be holding an introductory seminar relating to its Canadian Code of Advertising Standards, “Canada’s principal instrument of advertising regulation.” From the ASC: “Consumers are scrutinizing advertising with an increasingly critical eye, and this can be … Read the rest of this entry »

February 10, 2012

Recent Misleading Advertising Penalties and Developments – Is Your Compliance Team Up-to-date?

The Competition Bureau (the “Bureau”) and other Canadian regulatory authorities have markedly increased their enforcement of misleading advertising in the past several years.  The following is a brief summary of some of the penalties imposed (or agreed to pursuant to settlement agreements) in Canadian advertising … Read the rest of this entry »

February 9, 2012

New Articles: “Non-Comparative versus Comparative Advertising of Quality”

Claude Fluet (University of Quebec) and Winand Emons (Bern University) have written a paper on comparative advertising entitled: “Non-Comparative versus Comparative Advertising on Quality”. The abstract for their paper is as follows: Two firms produce a good with a horizontal and a vertical characteristic called … Read the rest of this entry »

February 9, 2012

Air Canada Announces “All-in Price” for Airfares – Highlights Market and Regulatory Trends to Advertise the Price, the Complete Price and Nothing But the Complete Price

It seems that a lot of time recently has been spent debating whether the price of products should be fully disclosed in advertising (and that many cases and regulatory announcements have turned on this apparently, but perhaps not so, simple question). For example, last year … Read the rest of this entry »