Category Archives: Price Advertising

April 24, 2012

Advertising Update: Manitoba Introduces New Cell Phone Contract and Disclosure Rules

Manitoba’s Consumer Protection Office has announced that new consumer protection laws for fair and clear cell phone contracts will come into effect later this year (on September 15, 2012). According to the Consumer Protection Office, the new rules “focus on ensuring that contracts are clear and … Read the rest of this entry »

March 9, 2012

$9 Million Deceptive Marketing Business Directory Case – A Few Observations on the Ontario Superior Court of Justice Decision

A few days ago, we posted a short note on the Competition Bureau’s announcement that five companies and three individuals were found by the Ontario Superior Court of Justice to have violated the Competition Act in relation to a deceptive marketing operation (see: Advertising Update: … Read the rest of this entry »

February 29, 2012

Advertising Update: ASC Ad Complaint Report – October 1 2011 to February 29 2012

Advertising Standards Canada’s recent complaint case summaries (October 1, 2011 to February 29, 2012) are available on ASC’s website. Recent identified advertiser cases have involved 7-Eleven Canada Inc., Extreme Fitness, Shoppers Drug Mart, Stokes International, Virgin Mobile, eBay Canada and K-97 Classic Rock, among others. … Read the rest of this entry »

February 10, 2012

Recent Misleading Advertising Penalties and Developments – Is Your Compliance Team Up-to-date?

The Competition Bureau (the “Bureau”) and other Canadian regulatory authorities have markedly increased their enforcement of misleading advertising in the past several years.  The following is a brief summary of some of the penalties imposed (or agreed to pursuant to settlement agreements) in Canadian advertising … Read the rest of this entry »

February 9, 2012

Air Canada Announces “All-in Price” for Airfares – Highlights Market and Regulatory Trends to Advertise the Price, the Complete Price and Nothing But the Complete Price

It seems that a lot of time recently has been spent debating whether the price of products should be fully disclosed in advertising (and that many cases and regulatory announcements have turned on this apparently, but perhaps not so, simple question). For example, last year … Read the rest of this entry »

December 31, 2011

Advertising Update: Canadian Advertising & Marketing Law – A Year in Review

The past year has been a busy and eventful one for Canadian advertising and marketing law.  Recent developments since 2010 span most key areas including the application of the “general misleading advertising” provisions of the Competition Act, the use of disclaimers, social media, e-mail marketing, … Read the rest of this entry »

December 16, 2011

Advertising Update: Federal Government to Introduce Advertising Regulations for Airlines

The Conservative Government has announced that airlines in Canada will be required to disclose the full price of airline fares by the end of 2012 (including airport taxes and additional charges) (see: Airlines forced to advertise true cost of flights, including taxes, by Christmas 2012). … Read the rest of this entry »