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Category Archives: Targeted Advertising
New Publications: Canadian ASC Issues New Consumer Advertising Report
Canada’s national not-for-profit advertising self-regulatory body Advertising Standards Canada (ASC) has released a new report on Canadian consumers’ views on advertising, entitled 2013 Consumer Perspectives on Advertising. Top of the list of advertising annoyances for Canadian consumers?: misleading advertising (significantly more than other issues, such … Read the rest of this entry »
New Canadian Contest Rules & Forms – Facebook “Like” Contests
Contests continue to be a popular and engaging way to promote brands, events, product launches and other things. Whether random draw contest, consumer generated promotion or other type, promotional contests are great for buzz, traffic and attention. Based on continued demand I’m pleased to offer … Read the rest of this entry »
U.S. Federal Trade Commission Gets Court Order to Stop Allegedly Canada-based Fraudulent “Yellow Pages” Directory Scheme
The U.S. Federal Trade Commission (FTC) announced that it has obtained a federal court order to temporarily halt the operations and freeze the assets of an alleged fraudulent Montreal-based “Yellow Pages” business directory scheme. In making the announcement, the FTC said: “Hiding behind borders to … Read the rest of this entry »
Top 10 Canadian Contest (Sweepstake) Law Questions – Part II
CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada). These include precedents for random draw contests (i.e., where … Read the rest of this entry »
Competition Bureau Announcements: No Appeal on Credit Cards, New Confidentiality Guidelines, Annual Internet Advertising Sweep (Children’s Games & Apps)
The Canadian Bar Association’s annual Fall Competition Law Conference is quickly approaching and, as usual, this is the time of year that Competition Bureau announcements typically accelerate, coinciding with the conference. In this regard, in addition to the Bureau’s announcement last week that it had … Read the rest of this entry »
Facebook Loosens Up Promotions Rules for Contests Run on Facebook
CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada). These include precedents for random draw contests (i.e., where … Read the rest of this entry »
“Babies Can Read” is Back – A Curious Advertising Tale on a Monday Afternoon
Advertising can be funny sometimes, or odd, or a bit like faith or all of these. Let me explain what I’m talking about. A few months ago, in perhaps one of the strangest advertising law tales I’ve seen in awhile (or ever), I wrote about … Read the rest of this entry »
Ontario Plans New Legislation to Regulate Debt Settlement Services
Yesterday, Consumer Services in Ontario announced that it would be introducing new legislation to strengthen consumer protection rules for debt settlement services. In making the announcement, the Ministry said: “Ontario consumers need to have confidence that they’re getting what they pay for when purchasing debt … Read the rest of this entry »
