Is your company or brand running contests or other promotions in Canada with third party influencers or third party marketing partners and want to mitigate risk?
Our firm has developed a Canadian Contest Indemnification Agreement to set out the obligations between a sponsor and influencer or third-party marketer(s) relating to a contest or other promotion (indemnity agreement precedent in favour of the contest or promotion sponsor).
This Canadian Promotional Contest Indemnification Agreement is a precedent that can be used by Canadian contest sponsors to set out the terms between the sponsor or brand and an influencer or other third-party marketing partner. It includes terms relating to the obligations of each party in the promotion, key elements of the contest, rights for the sponsor to approve influencer/marketer materials before publication, intellectual property rights, compliance with key laws (e.g., Canadian contest, advertising and CASL (anti-spam law) laws) and indemnification provisions to protect the sponsor. This is a contest indemnification agreement drafted in favour of contest sponsors intended to set out the terms where a sponsor may only want to contribute certain elements for a contest (e.g., name, marks and prizing) with an influencer or other third-party marketer providing most of the marketing and advertising services.
For more information or to download, see: here.
For more information about contest indemnification agreements, influencer agreements and list sharing agreements (Canadian anti-spam law) see: here.
For more information about Canadian contest laws, see: Contests, Contests & CASL, Contest/Sweepstakes FAQs, Contests & Social Media and Canadian Contest Law Tips.
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SERVICES AND CONTACT
We help clients practically navigate Canada’s advertising and marketing laws and offer Canadian advertising law services in relation to print, online, new media, social media and e-mail marketing.
Our Canadian advertising law services include advice in relation to: anti-spam legislation (CASL); Competition Bureau complaints; the general misleading advertising provisions of the Competition Act; Internet, new media and social media advertising and marketing; promotional contests (sweepstakes); and sales and promotions. We also provide advice relating to specific types of advertising issues, including performance claims, testimonials, disclaimers and native advertising.
To contact us about a potential legal matter see: contact.
For more information about our firm, visit our website: Competitionlawyer.ca.
