Tag Archives: influencer

January 5, 2022

New Canadian Contest Indemnification Agreement Precedent

Is your company or brand running contests or other promotions in Canada with third party influencers or third party marketing partners and want to mitigate risk? Our firm has developed a Canadian Contest Indemnification Agreement to set out the obligations between a sponsor and influencer … Read the rest of this entry »

January 12, 2020

Influencer Advertising: Competition Act Compliance Now a Material Concern For Brands and Agencies

Over the past several years, competition enforcement agencies have been increasing their scrutiny of false and misleading influencer marketing.  The U.S. Federal Trade Commission (FTC) initially led the charge in terms of guidance and enforcement, which included its Endorsement Guides, Endorsement Guides FAQs and warning … Read the rest of this entry »