Tag Archives: advertising laws in Canada

October 5, 2023

Dufresne Group Settles Ordinary Selling Price (OSP) and Urgency Cue Marketing Case with Competition Bureau For $3.25 Million

On September 27, 2023, the Canadian Competition Bureau (Bureau) announced that the Dufresne Group Inc. (TDG) (Dufresne Group), based in Manitoba, had agreed to settle an ordinary selling price (OSP) and urgency cue marketing related case for CDN $3.25 million (see: Competition Bureau, News Release, … Read the rest of this entry »

November 25, 2014

Water Heater Supplier Scalded With $7 Million Advertising Law Settlement, Tough Compliance Terms (and Monitor)

Misleading advertising is squarely part of Canadian competition law. Violation of the Competition Act’s civil or criminal misleading advertising provisions can also lead to significant liability for companies or individuals. As a recent reminder of this, the Competition Bureau has announced that water heater supplier … Read the rest of this entry »

September 23, 2014

General Impressions Matter: US FTC, Australian ACCC Take Issue Over Headline Claims (and Some Compliance Tips)

In the advertising law world, general impressions matter – a lot. In Canada, the federal Competition Act even includes specific sections that provide that the general impression of a claim (i.e., not merely the literal meaning of an advertising claim or what is included in … Read the rest of this entry »