Tag Archives: general impression test

October 5, 2023

Dufresne Group Settles Ordinary Selling Price (OSP) and Urgency Cue Marketing Case with Competition Bureau For $3.25 Million

On September 27, 2023, the Canadian Competition Bureau (Bureau) announced that the Dufresne Group Inc. (TDG) (Dufresne Group), based in Manitoba, had agreed to settle an ordinary selling price (OSP) and urgency cue marketing related case for CDN $3.25 million (see: Competition Bureau, News Release, … Read the rest of this entry »

September 23, 2014

General Impressions Matter: US FTC, Australian ACCC Take Issue Over Headline Claims (and Some Compliance Tips)

In the advertising law world, general impressions matter – a lot. In Canada, the federal Competition Act even includes specific sections that provide that the general impression of a claim (i.e., not merely the literal meaning of an advertising claim or what is included in … Read the rest of this entry »

June 13, 2014

When Can True Claims Be Misleading?: Comment on Fruit Drink Tussles & Some Tips

For the past little while I’ve been seeing more cases and articles related to advertising challenges based on misleading (or allegedly misleading) first impressions – that is competitor or consumer challenges based on what looks like the real deal, but may be a bit of … Read the rest of this entry »

February 22, 2013

Fraudulent Fish Probe Highlights Key Aspects of Canadian Misleading Advertising Law and My Own Fish Fraud Tale

It’s Friday, pouring rain where I am (the normally picturesque, if perennially wet, Vancouver) so something a bit lighter for the blogs today.  Over the past few days, I’ve been seeing reports of a fraudulent fish probe in the U.S. with some rather startling, if … Read the rest of this entry »