Tag Archives: marketing law

May 16, 2020

Destination Marketing Contests: Key Considerations as COVID-19 Travel Restrictions Ease

A marketing law trend that is recently emerging in my practice has been increased demand to work on destination marketing promotional contests (i.e., contests promoting trips, vacations and adventures to particular destinations – both in Canada and internationally). This may seem counterintuitive given the current … Read the rest of this entry »

January 24, 2020

Digital Marketing Enforcement Is Top Competition Bureau Enforcement Priority: New Remarks

In an interesting speech on January 22, 2020 by the Deputy Commissioner of Competition, Deceptive Marketing Practices Directorate, the Competition Bureau (Bureau) outlined its current digital marketing enforcement priorities (see: Honest Advertising in the Digital Age). In general, the Deputy Commissioner’s remarks reflect an overall … Read the rest of this entry »

August 18, 2016

Contest Law: Pinterest Updates Its Promotion Guidelines

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules and forms for a Canadian contest/sweepstakes? I offer a selection of Canadian contest rules and forms for random draw, skill and other common types of Canadian contests (i.e., contest precedents and forms). For more information see Canadian Contest … Read the rest of this entry »

June 13, 2015

Guest Post: U.S. FTC Updates FAQs on Endorsements and Testimonials in Social Media

Major enforcement agencies, notably in the United States (U.S. FTC) and Canada (Competition Bureau have been increasingly focusing on misleading online testimonials and disclaimers. In this respect, earlier this week Canada’s Competition Bureau launched a new advertising law publication with the first issue focusing on … Read the rest of this entry »

November 11, 2014

Numerous Warning Letters Serve as a Reminder that the FTC is Always Watching

November 11, 2014 Guest post by Shannon Harell (Information Law Group) The Federal Trade Commission (“FTC”) has been very active in its enforcement efforts in the past couple of months. In addition to other actions which we have blogged about, the FTC recently sent dozens … Read the rest of this entry »

September 8, 2014

Magic Green Beans for Weight Loss? Not Worth Trading a Cow For Says US FTC

In an interesting case that caught my eye earlier today, the U.S. FTC announced a proposed settlement with Texas-based Applied Food Sciences Inc. (AFS) in relation to allegedly “baseless” green coffee extract weight loss claims. According to the FTC, AFS, which sells a green coffee … Read the rest of this entry »

July 2, 2014

“Your Product Is Great” (What Was It Again?): Australian Carpet Cleaning Co. Sued for Alleged Fake Reviews, Some Canadian Points

Each morning, before I begin ‘real work’, I usually spend a little time on an Internet sweep of interesting advertising and competition law cases that have developed overnight or come into my inbox. Earlier today an interesting new advertising law enforcement action by the Australian … Read the rest of this entry »