Tag Archives: marketing

June 13, 2014

When Can True Claims Be Misleading?: Comment on Fruit Drink Tussles & Some Tips

For the past little while I’ve been seeing more cases and articles related to advertising challenges based on misleading (or allegedly misleading) first impressions – that is competitor or consumer challenges based on what looks like the real deal, but may be a bit of … Read the rest of this entry »

May 27, 2014

Don’t Call Us, We’ll Jail You: Canadian Sentenced to 18 Months in Misleading Advertising, Telemarketing Case

Earlier today, the Competition Bureau announced that a Canadian telemarketer has been sentenced, following a guilty plea, to an 18 month prison sentence in a misleading advertising and deceptive telemarketing case.  According to the Bureau, the telemarketer was engaged in deceptive marketing of online business … Read the rest of this entry »

February 18, 2014

Bank of Canada’s Rules for Reproducing Canadian Bank Notes – Example of a Key Advertising Review Question: “Do We Own It”?

A lot of advertising law, both in Canada and other major jurisdictions, tends to revolve around two major themes: deception and ownership.  As such, when it comes to reviewing advertising for compliance in Canada, a lot of issues (or potential issues) can be identified with … Read the rest of this entry »

January 21, 2014

YouTube’s Quirky Contest Rules – Pays to Look Before You Leap (or Upload to YouTube)

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

January 3, 2014

Competition Compliance: “Competition Law: How to Stay Out of Trouble” (Canadian Corporate Counsel Association)

Earlier today, the Canadian Corporate Counsel Association (CCCA) published a new edition of its CCCA Magazine.   Included is a quite good article on competition law compliance entitled “Competition law: How to stay out of trouble” (sub-title: “How a robust antitrust compliance program can keep your … Read the rest of this entry »

December 17, 2013

U.S. FTC Settlement With Associations Shows Importance of Reviewing Codes With a Critical Competition Eye, Including Advertising Restrictions

Codes of ethics are a common and ubiquitous aspect of many trade and professional associations.  A well prepared and thought out association code can achieve a number of legitimate aims, including ensuring that members adhere to the common goals and principles of the association, reducing … Read the rest of this entry »

December 3, 2013

New Publications: Canadian ASC Issues New Consumer Advertising Report

Canada’s national not-for-profit advertising self-regulatory body Advertising Standards Canada (ASC) has released a new report on Canadian consumers’ views on advertising, entitled 2013 Consumer Perspectives on Advertising. Top of the list of advertising annoyances for Canadian consumers?: misleading advertising (significantly more than other issues, such … Read the rest of this entry »