Tag Archives: canadian advertising attorney

Misleading Concert Prices Could Be Your Ticket to a Fine: Competition Bureau

On July 4, 2017, the Competition Bureau (Bureau) issued a statement warning sporting and entertainment vendors to ensure that their upfront pricing was accurate. In particular, the Bureau cautioned ticket sellers that engaging in “drip pricing” (i.e., only disclosing a portion of the price upfront … Read the rest of this entry »

Competition Bureau Cautions Businesses to Back Up Environmental Claims, Issues New Guidelines

Earlier today, the Competition Bureau (Bureau) issued a Business Alert warning businesses to ensure that their eco-related claims, such as using the terms “organic”, “green” and “eco-friendly”, comply with the federal Competition Act, particularly the false or misleading advertising and performance claim provisions. See: It’s … Read the rest of this entry »

Canada Increases Scrutiny of Online Paid Endorsements/Testimonials

An interesting Canadian Business article on paid endorsements caught my eye earlier today. It discusses the increasing scrutiny of advertising regulators in Canada and the United States to require clear disclosures of material connections for online endorsements, including new Canadian Advertising Standards Canada (ASC) rules … Read the rest of this entry »

Water Heater Supplier Scalded With $7 Million Advertising Law Settlement, Tough Compliance Terms (and Monitor)

Misleading advertising is squarely part of Canadian competition law. Violation of the Competition Act’s civil or criminal misleading advertising provisions can also lead to significant liability for companies or individuals. As a recent reminder of this, the Competition Bureau has announced that water heater supplier … Read the rest of this entry »

Big Brewery Settles Allegations Was Marketing Beer As Small (Micro Brewery) – Impressions and Images Matter

A small but interesting advertising law development caught my eye earlier today – the Australian ACCC (Australia’s competition and consumer protection agency) took enforcement steps against a large Australian beer manufacturer (Carlton & United Breweries) for allegedly suggesting that it was small (a micro brewer). … Read the rest of this entry »

Australian Supermarket Pays $61,000 Fine for Allegedly Misleading Country of Origin Claims – A Few Thoughts and Some Canadian Comparisons

In a recent case announced by the Australian ACCC, Australia’s antitrust agency said that supermarket chain Coles has paid six infringement notices totaling $61,200 for allegedly misleading country of origin claims contrary to the Australian Competition and Consumer Act (see: Coles pays infringement notices for … Read the rest of this entry »

U.S. FTC best practices for mobile advertisers and app developers – more U.S. activity and parallels Canadian enforcement priorities

Competition/antitrust enforcement agencies in both the U.S. and Canada have been increasing their focus on new media advertising/marketing practices, notably in the mobile space. In Canada, recent cases and initiatives include the ongoing challenge by the Competition Bureau of Bell/Rogers/Telus for allegedly misleading premium text … Read the rest of this entry »