Category Archives: Online Advertising

October 1, 2021

New Precedent: Facebook and Instagram Language for Canadian Contests

Is your company or brand planning to run a contest in Canada and needs template language to comply with Facebook’s and Instagram’s Promotion Guidelines? Our firm has developed a new Canadian contest law precedent to help: Facebook and Instagram Language For Canadian Contests. Many social … Read the rest of this entry »

September 21, 2021

Common Misperceptions Between Implied Consent and Exemptions Under CASL (Canadian Anti-Spam Law)

Canada’s federal anti-spam legislation (CASL), which is one of the strictest spam law regimes in the world, applies to commercial electronic messages (CEMs) that encourage participation in a commercial activity. CEMs are defined broadly as electronic messages with a purpose to encourage participation in a … Read the rest of this entry »

September 15, 2021

Short Rules (Mini-Rules) Canadian Skill Contest Law Precedent

Do you need a precedent for short rules (i.e., “mini-rules”) for running a skill-based contest/sweepstakes in Canada? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including our Short Rules (Skill Contest) precedent. This Canadian contest forms package includes short rules (i.e., point-of-purchase … Read the rest of this entry »

August 15, 2021

Long Contest Rules Precedent for Canadian Random Draw Contests

Do you need a precedent for long (i.e., full) contest rules to run a random draw contest in Canada? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including a Long Rules (Random Draw Contest) precedent. This Canadian contest forms package includes long … Read the rest of this entry »

August 5, 2021

CASL Precedents: CASL Corporate Compliance Program

Do you need corporate compliance program to help your company or organization comply with Canada’s federal anti-spam legislation (CASL)? Our firm offers many types of precedents/forms to help companies, associations, other types of organizations and individuals comply with CASL, including our CASL Corporate Compliance Program … Read the rest of this entry »

July 28, 2021

Recent Digital Deceptive Marketing Enforcement Under the Competition Act

Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses recent digital deceptive marketing enforcement by the Competition Bureau (Bureau) under the Competition Act, R.S.C. 1985, c. C-34. The Update includes key aspects of recent enforcement by … Read the rest of this entry »

July 15, 2021

Long Contest Rules Precedent for Canadian Skill-Based/Judged Contests

Do you need a precedent for long (i.e., full) contest rules to run a skill-based or judged contest in Canada (e.g., an essay, photo or other skill contest)? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including a Long Rules (Skill Contest) … Read the rest of this entry »

July 7, 2021

New Competition Bureau Compliance Bootcamp Video: Avoiding Deceptive Marketing

The Competition Bureau (Bureau) recently began posting new Compliance Bootcamp compliance videos.  In this regard, on July 7, 2021 the Bureau posted its Avoiding Deceptive Marketing Compliance Bootcamp video. This compliance video sets out guidance to avoid engaging in deceptive marketing practices, including making false … Read the rest of this entry »