Category Archives: Internet Advertising

March 22, 2021

The Competition Bureau’s 2021 Fraud Prevention Month Priorities

Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses the Competition Bureau’s (Bureau) 2021 Fraud Prevention Month Priorities. The Update provides an overview of civil and criminal misleading advertising enforcement under the Competition Act, R.S.C. 1985, … Read the rest of this entry »

November 21, 2020

Hockey Helmet Performance Claims Case Illustrates Competition Act Compliance Requirements

Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses recent enforcement by the Competition Bureau against an ice hockey helmet manufacturer in relation to allegedly unsupported performance claims. The Legal Update includes an overview of the … Read the rest of this entry »

November 1, 2020

Canadian Contest Precedents to Run Common Types of Contests/Sweepstakes in Canada

Are you planning to run a contest/sweepstakes in Canada to promote your business (or a client’s business) and need sophisticated Canadian legal precedents? I have developed a number of legal precedents and forms for running common types of promotional contests in Canada, excluding Quebec (commonly … Read the rest of this entry »

August 21, 2020

Running a Friends-and-Family Promotion in Canada? Cruel, Cryptic CASL Strikes Again

During the COVID-19 epidemic, one marketing development that I have noticed is an increased effort to promote destination marketing, including through promotional contests.  In this regard, I have acted for several countries assisting them with their destination marketing related promotions.  My new Canadian Lawyer column … Read the rest of this entry »

May 16, 2020

Destination Marketing Contests: Key Considerations as COVID-19 Travel Restrictions Ease

A marketing law trend that is recently emerging in my practice has been increased demand to work on destination marketing promotional contests (i.e., contests promoting trips, vacations and adventures to particular destinations – both in Canada and internationally). This may seem counterintuitive given the current … Read the rest of this entry »

May 6, 2020

Competition Bureau Increases Enforcement For COVID-19 Marketing Claims

On May 6, 2020, Canada’s Competition Bureau (Bureau) announced that it was increasing its enforcement of deceptive COVID-19 advertising and marketing claims (see: Competition Bureau cracking down on deceptive marketing claims about COVID-19 prevention or treatment). In making the announcement, the Bureau said: “As concerned … Read the rest of this entry »

April 8, 2020

Product Performance Claims: Increased Risk in Making Unfounded Claims During COVID-19 Outbreak

Practical Law Canada has published a New Legal Update, which discusses product performance claims under the Competition Act and the Competition Bureau’s increased enforcement focus on performance claims that are not supported by adequate and proper testing.  The Legal Update also includes an overview of the … Read the rest of this entry »

April 3, 2020

COVID-19 (Corona Virus): Canadian Competition and Advertising Law Developments

The global spread of COVID-19 has had significant impacts in most major areas of law, including Canadian competition and advertising law. Both federal and provincial governments in Canada have been introducing unprecedented new legislation and orders relating to key aspects of competition and advertising law, … Read the rest of this entry »