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Category Archives: Social media marketing
Recent Digital Deceptive Marketing Enforcement Under the Competition Act
Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses recent digital deceptive marketing enforcement by the Competition Bureau (Bureau) under the Competition Act, R.S.C. 1985, c. C-34. The Update includes key aspects of recent enforcement by … Read the rest of this entry »
New Competition Bureau Compliance Bootcamp Video: Avoiding Deceptive Marketing
The Competition Bureau (Bureau) recently began posting new Compliance Bootcamp compliance videos. In this regard, on July 7, 2021 the Bureau posted its Avoiding Deceptive Marketing Compliance Bootcamp video. This compliance video sets out guidance to avoid engaging in deceptive marketing practices, including making false … Read the rest of this entry »
The Competition Bureau’s 2021 Fraud Prevention Month Priorities
Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses the Competition Bureau’s (Bureau) 2021 Fraud Prevention Month Priorities. The Update provides an overview of civil and criminal misleading advertising enforcement under the Competition Act, R.S.C. 1985, … Read the rest of this entry »
New Competition Bureau Guidance for Performance Claims and Influencer Marketing In Canada
Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses new Competition Bureau guidance in relation to performance claims under the Competition Act, R.S.C. 1985, c. C-34 (Competition Act). The update includes a general overview of the … Read the rest of this entry »
Canadian Contest Precedents to Run Common Types of Contests/Sweepstakes in Canada
Are you planning to run a contest/sweepstakes in Canada to promote your business (or a client’s business) and need sophisticated Canadian legal precedents? I have developed a number of legal precedents and forms for running common types of promotional contests in Canada, excluding Quebec (commonly … Read the rest of this entry »
Running a Friends-and-Family Promotion in Canada? Cruel, Cryptic CASL Strikes Again
During the COVID-19 epidemic, one marketing development that I have noticed is an increased effort to promote destination marketing, including through promotional contests. In this regard, I have acted for several countries assisting them with their destination marketing related promotions. My new Canadian Lawyer column … Read the rest of this entry »
