Tag Archives: advertising

December 4, 2021

Canadian Federal and Ontario Cannabis Advertising Laws and Rules: An Overview

We have been receiving an increasing number of inquiries relating to Canadian laws, regulations and regulatory guidelines for cannabis marketing and advertising. As such, we provided an overview of key advertising and marketing related requirements under the federal Cannabis Act and Ontario laws and rules … Read the rest of this entry »

November 7, 2021

Influencer, Co-Sponsor and List Sharing Agreements For Canadian Promotions and Marketing

Over the past few years, we have seen an increased number of our clients (both brands and agencies) participate in contests and other type of promotions in which a third party is responsible for most of the marketing and administration. Some examples include franchisors engaging … Read the rest of this entry »

March 6, 2020

New Competition Bureau Deceptive Marketing Practices Digest: Priorities Include Misleading Data Privacy Claims

Practical Law Canada Competition has published a New Legal Update, which discusses the Competition Bureau’s new Deceptive Marketing Practices Digest, including the following key current Bureau advertising enforcement priorities: false or misleading data privacy claims, weight loss claims and online pricing and drip pricing. All … Read the rest of this entry »

January 5, 2016

Canadian Competition Law Compliance for Associations: CSAE 2016 Winter Summit

I am pleased to be a guest speaker at the CSAE (Canadian Society of Association Executives) Trillium Chapter’s 2016 Winter Summit in Burlington on February 4th. I will be co-presenting an interactive seminar on the Competition Bureau’s new approach to competition compliance for associations together … Read the rest of this entry »

November 13, 2014

Hockey Helmet Case a Reminder of Canada’s Performance Claim Rules (and a Few Key Points)

Performance claims remain a popular advertising strategy for many brands. These can include statements about a product’s speed, reliability or other performance. Performance claims in Canada, however, are subject to both the “general misleading advertising” sections of the Competition Act (Act) and a stand-alone performance … Read the rest of this entry »

September 23, 2014

General Impressions Matter: US FTC, Australian ACCC Take Issue Over Headline Claims (and Some Compliance Tips)

In the advertising law world, general impressions matter – a lot. In Canada, the federal Competition Act even includes specific sections that provide that the general impression of a claim (i.e., not merely the literal meaning of an advertising claim or what is included in … Read the rest of this entry »

June 29, 2014

CASL (Anti-spam Law): A Few Impacts of the New Law as the “Coming Into Force Dust Settles”

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »